The 37xDubai art gallery, which will be opened to the public later in October, aims to educate artists and art aficionados on nonfungible tokens (NFTs) and the broader Web3 ecosystem through workshops that will be held in the gallery after its official launch.
Cointelegraph sat down with Danilo Carlucci, the founder of investment firm Morningstar Ventures and the art gallery 37xDubai, based in the Dubai International Financial Centre (DIFC). Carlucci spoke about their goals with the new art gallery and why they are diving into NFTs and Web3 despite the conditions of current markets.
According to Carlucci, the gallery is “an effort to bridge art and technology in one place.” Being a more traditional venture capital fund, the executive said that the art gallery is Morningstar Venture’s way to diversify into the more creative digital art and NFT space. He said:
“We have various different types of digital arts, but we also have NFTs displayed. We don’t just sell these specifically handpicked NFTs, but we also educate the people who are visiting our gallery about what NFTs are.”
Apart from displaying NFTs inside the gallery, the 37xDubai founder also highlighted that they are using NFTs that are inspired by their Tree of Life art installation as a membership token.
The executive said they will also support events and various workshops around the adoption of Web3 technology. The executive noted they have advisers from Binance NFT and Binance Charity who will help them with these endeavors.
When asked why they’re still diving into NFTs give the sentiments and data showing that NFT market prices are not what they used to be, the founder expressed his belief in the technology and explained why these NFTs in the gallery would be different. Carlucci said that while they’re not an NFT-only gallery, they do “believe in NFTs.” He highlighted that compared to the NFTs created by tech companies, the NFTs in the gallery have a different goal.
“For the artists that we work with and we handpick. The incentive is creative. They want to make something creative, and they just happen to use blockchain technology for authentication purposes and for maybe sometimes the creative purpose, but the incentive is always creative,” he explained.